The options for the use of video and photography expanding more rapidly than ever. From private video sharing to viral marketing campaigns and social media tie-ins, freelance videographers have more options than ever to share their work, build their own brands, and create their own companies. Simply owning a quality camera in this day and age opens up a variety of options both for work and recreation.
A slate of extraordinary cameras have hit the market in the last few years, including the Nikon D700, the Canon EOS Rebel T3i, the Olympus PEN E-PL3, and the Sony Cyber-shot DSC-HX9V. Video cameras have been upgrading as well, with the likes of the Sony VX-1000, the Panasonic DVX-100b, the Canon 5D Mkii, and the Red. With the trend of digital cameras offering both supreme still and moving image capability, we’ve entered a new generation of consolidated all-in-one gadgets. This trend does not appear to be dying down.
Nikon appears poised to attempt to lead this generation as anticipation over its new D800 camera continues to grow ahead of the rumored February 7th release. With the discontinuation of the D700 and the D300 (which came as somewhat of a surprise) digital SLR cameras, Nikon appears ready to embrace the upgrade of one of its most popular cameras. The buzz over this camera centers around its shooting in 36 megapixels, which of course is in addition to Nikon’s Expeed 3 image processor. Additional specs for the camera include shooting 1080p video at 20 fps, an enhanced LCD display, and integration with SD and CF cards.
The Nikon D800, in addition to its 36 megapixels and excellent video quality, will also sport face recognition technology, the ability to support PCM sound devices, 86k pixel RGB sensor, uncompressed HDMI, and full viewfinder coverage. It will have the same ISO features as the D700, which includes a range of 100-6400, which can be expanded up to 50 to 25,600. Of course, the camera will cost $4,000, so its immediate widespread adoption during a time of tough economic conditions is no certainty.
Analysts expect the product to be officially announced at the CP+ Photography Show in Japan, by which time there could be other announcements pending regarding the new waterproof, shockproof Coolpix cameras for kids. Nikon seems intent in diversifying its output for multiple markets and appealing to different demographics of consumers, from professional and freelance photographers and videographers to amateurs and children looking to document their wild times.