Data centers can be very impressive but there is one state that stands out from the rest and that is Washington. In Quincy, Washington, there are many hills and farms particularly in Grant County. This location is where the biggest server farm in the world can be found. Quincy may be a small town but it is home to several huge warehouses designed for computing clouds that are globally known.
The Big Companies
From Yahoo! to Microsoft, the small town, which is located in the center of Washington State, houses the big names in the Internet industry. Since these companies are giants on the Internet, it is only right that they have enormous sizes when it comes to their data centers. As a matter of fact, these data centers are comparable to the size of many football fields, which are loaded with powerful computers by the thousands. There are also storage devices in 42u racks and all of them are connected to the Internet through fast fiber optic links.
The Biggest Surprise
The biggest server farm is in the state of Washington but this is not what intrigues most people. Apart from the supersize buildings, the exact location makes the farm quite controversial simply because it is in the middle of nowhere. The town of Quincy is three hours away from the largest city in the state, Seattle. However, corporate Internet giants did not choose Seattle or any of the other large cities in Washington for its data centers.
Computing has slowly become a utility that allows almost all services to be consumed anywhere using many devices. As a result, tech giants have wondered where to put all the infrastructure that computing requires. Data centers are crucial to all industries and they have become a part of functioning society, just like electrical power stations. There are many data centers located all around the world and most of them can even be found in places that people may find hard to believe. These include: areas where shopping malls used to be, in cities with extremely cold climates and even in old missile bunkers.
Why This Town in Washington
A few years back the server location was just a late addition that did not really matter. There were even firms that would use their basements as their corporate data centers. However, dedicated server farms suddenly sprouted and soon enough, Internet start-ups began to place their machines in a proper location. Most of them can be found in Silicon Valley and other high-tech hubs in the United States.
Many people question why these firms chose a remote location like Quincy, Washington. The reason does not concern the peacefulness and tranquility of the location but rather, it is actually because of a very important resource which is electrical power. In this part of Washington, electricity costs are extremely cheap. Microsoft shocked the world in 2006 when the company bought around 75 acres of land where its data center can be found. With this huge land size and considering Microsoft’s size as a company as well, the data center needed electricity and loads of it. Microsoft is located in Redmond, Washington, on the other side of the mountains.
This part of Washington comes with hydroelectric generators that get their power from the Columbia River. As a result, Microsoft as well as the other tech giants are not only energy-efficient but sensitive to the environment as well.
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For someone who relies on his/her website to make money, it is extremely important that his/her website is up and running at optimal performance all the time. Even a slight lag in performance can mean loss in business. It becomes even more important for those who operate through a retail website. Any popular website receives millions of hits on a daily basis and even though your website might have loyal visitors but still they have a tendency to move to other websites quickly if they find that your website is not functioning properly.
As an internet user, you can understand the importance of speed. Everyone hates websites that are slow. Believe it or not but people prefer not to visit a slow website rather than to wait for the page to load.
At times, even after spending money generously, your website might not perform fast enough at peak traffic hours. There can many reasons for this, the most dominant of which is the speed of the server.
Recently a new type of web servers has emerged that promise greater speeds at even the busiest hours, these servers are known as SSD servers.
What are SSD Servers:
Let’s first understand what SSD means. SSD is an acronym for Solid State Drive. You must have heard about lightning fast solid state drives being used in desktops and laptops. These drives are super fast as compared to traditional storage devices. But still this technology has not fully cemented its place in the global market, the main reason being the costs associated with manufacturing solid state drives. Such drives are 4 times more expensive than a traditional storage device.
The same technology has now been used in the domain of web hosting. Implementing solid state drives in web servers increases the performance up to 300 times. You can expect your visitors to have a super fast experience; in fact it is so fast that your website’s visitors will think that they are browsing the site on their own computer or network.
What makes SSD servers so fast?
All related data of a website is typically stored on a web server. It includes text, images and snippets of code. It’s the job of the web server to retrieve this data and send it to the web browsers of the visitors. All of this retrieving and sending takes time. Now try to think what will happen during peak hours when thousands of people are simultaneously trying to visit your website. In case of a traditional web server, it will take some time to retrieve the data and send it to all of the visitors one by one. But this is not the case with SSD servers.
SSD servers are lightning fast as their storage drives have no disks or moveable or mechanical parts. The data is stored using integrated circuit assemblies. Since there are no disks or mechanical parts, the time required for retrieving the data is minimized by a huge fraction. Compared to traditional storage systems, SSDs are also more resistant to damage and shock.
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This article is written by Brianna Wilson. She is a computer engineer and discovered the latest way of w3 total cache setting with cloudflare.
The success of your internet marketing promotion initiatives undoubtedly depends on the strategy you use for the purpose. Internet exhibits dynamism and continues to throw up new challenges at you while providing more platforms for promotion at the same time. A combination of these avenues can give you access to your target audience via multiple platforms. This gives you an opportunity to reach out to your audience through a parallel campaign on different platforms which increases the chances of your success as your efforts are not dependent on favorable results on just one platform. This also nullifies the effect of an unimpressive course of action on one social networking platform. Here is how you can go about building a successful internet marketing campaign.
1. Understand the power of search engine optimization
For all the efforts you make for promotion and going where your target audience is, the fact remains that there is no better way to make your presence felt than a higher rank in search engine result pages. This is where search engine optimization comes into play. Use both on-page and off-page optimization techniques. Make user experience a priority. Use appropriate keywords and pay attention to the Meta description content.
2. Start blogging
Blogs give you the opportunity to speak at length about latest happenings and all things that you have an opinion on. It can also serve as the perfect platform for marketing while giving you the feedback on the improvements that people are looking forward to in particular kind of products. Work towards building a community on your blog to get them more involved with a brand, service or product. Make sure you do not reduce your blog to an advertising platform.
3. Capitalize on your social media presence
Use Pinterest, Twitter, Facebook and all other emerging platforms that can bring traffic to your website. Focus on minimizing bounce rate on the website and increasing the corresponding conversion rate. Use social media monitoring tools to assess the need for your product. Employ the strategy of interaction, trust building and subsequent promotion. Do not jump onto the promotion stage immediately.
4. Use advertisements and PPC
Complement your efforts for brand building through promoted tweets, pay per click ads and affiliate marketing. Optimize your ad content for greater impact. This can help you get targeted hits and results while you’re other initiatives help in building the brand equity gradually.
5. Work on an appropriate tagline and logo
Your logo and tagline represent your brand. Focus on building recall value for your logo by using it on your blog, your profiles on social networking platforms and all your marketing initiatives. Let the tagline represent your core strengths.
There is no single strategy for success that can work for all. Success is achieved when you are able to adapt your promotion initiatives to make the most of the peculiarities of the platforms you use. Knowing the rule of the game is not enough, implementation is important too. Apart from this, continued evaluation and introduction of changes as per the requirement of the campaign also hold as much significance. It is all about putting in efforts backed by a plan. Positive results do come if the strategy is not flawed.
About the author: Alia is a blogger by profession. She loves writing on technology. Beside this she is fond of Gadgets. Recently an article on
Ecommerce Development Services
attracted her attention. These days she contributes for Reputation Management Company.
This the age of marketing, be it a pen or a movie, a tooth-brush to a vacuum cleaner, to sell anything all we need id proper promotion of that very material. The right way of publicity can sell any better. To public a good the ultimate medium is social media. It creates brand awareness and would drag customers. But if the thing is not managed or executed in the right direction, it will leave with a loss of money and one could end up being a bad investor and the whole effort would go in vain.
While commencing a media campaign, one should be very particular about his/her goal, criterion, and objectives suitable for the same. He/she should be aware of whom to target/entertain, the targeted audience whom one going to address for selling his/her product and thereby take initiatives to execute the whole matter, else would remain insignificant.
Money is not only the issue, a lot of people happen to think that throwing money to some people would fetch them to sell their product, but actually, the scenario is different, one has to remain focused on the matter from the beginning till the end. Creation of appropriate hoardings, banners, messages would drag customers.
One should keep an eye on the process and make inventories to keep track of the number of trial. Trial and error is the rule, if an endeavor fails; it should not be taken as a failure rather should be worked upon harder to get best of the result next time.
This is the era of digital marketing. So preparation of an attractive message plays a vital-role. It should have the capability to create a lot of buzz. One should study the market keenly so as to have a clear idea about the needs of the customer. The way the society is changing dynamically, our day to day needs are increasing in an alarming rate. Therefore one should always remain prepared to strike the iron while it gets heated and success could be achieved.
The message that is to be created should be simple, so that it could reach the maximum number of people in the crowd. One has to reach out to the level of the customers in order to find out what do they need, their desires and hence providing them with satisfactory things.
Choice of media matters largely, to sell the product only Facebook, YouTube, twitter is not sufficient. A number of people out in the crowd do not access such sites, so there’s always a need to find out the right match for the product and the message.
Successful campaigns happen to create a bond between the public and the sellers, one should always target on maintaining the same. Trust till matters a lot when it’s the question of selling a product, if that very thing remains at its place, the product would get sold any way and any manner, or else there are many more companies waiting out, competing to get hold of the position, shoo away the previous one.
About Author: This Post is written by Alia. She is a writer/blogger. She writes articles on Technology, social media, WordPress, social media marketing. These days she contributes for Internet Marketing Company
Marketing automation can render you and your team great power. And as said in the famous movie of spider man, greater power comes with greater responsibility. Once you see the marketing automation implemented, you are supposed to use your new powers allowing caution and respect. The below is the list of best internal processes to make you a marketing automation a superhero.
Let’s check them out:
Have a plan
You need to define your request standards and process, which you would want to develop a marketing automation playbook. Whether you are looking for creating a campaign or content one thing is sure, you require a well designed standard operation procedure in a right place. As per marketing experts, you being a campaign specialist submit different graphics and content through a request form followed by defining the submission process. The regulations and templates simply help in implementing a high level campaign builds. This really helps us in remaining very much consistent and you hardly get any question regarding what you do.
Make all your requests foolproof
Encourage all the people who are willing to go with marketing automation request, which is fulfilled in order to use the templates that you have rendered. This will help in ensuring, which you will have all the data you require to implement the request and thus would save loads of your time and confusion in this process. Make sure you follow this step even when you have one person rendering the content and implementing it the marketing automation. It is often recommended to embark with a proper template to work from. All these can be extremely simple or complicated in order to showcase your internal processes.
Always keep it in check
The idea of focusing on creativity and deliverability is simply incredible. It is inevitable for you to forget a number of things, if you are seen in hurry, whether it is the standard checklists or some other stuff, make sure you do not keep the boxes unchecked.
Avoid stopping over Suit one
Even if you have simple kind of tests, it can pay you rich results. If you fail to test the subject lines over your email communication, it is better to start things the very same day. Do not forget to make this step a model piece of your process and soon you would see a number of major enhancements on your click and the open rates. At the same time, with the help of testing you can think of denying or confirming any hypothesis. Without having any proof, you can see your boss boiling upon for composing any bad email. Keep on exploring some of the best practices of performing any test over web and other places.
Unite and Reward Your Team
In order to buy marketing automation for your business organization, you are supposed to be a good cheerleader. Make sure you create and vouch for automation internally by discussing upon a number of benefits and real life successes. Sending out a accolade email to your leadership team can have a long lasting impact, hard to find out with other options.
If your business is employing marketing automation, you certainly need proper internal procedures in order to keep your superpowers in a proper check. The above are some of the best ways to keep your marketing automation a superhero.
About Author: This Post is written by Alia. She is a writer/blogger. She writes articles on Technology, social media, WordPress, Gamification, Magento Development Services and online development etc.