Online reputation management tips for business

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Online reputation management tips for business

A wise man said long back, it takes decades to build up your reputation and takes few minutes to ruin it. With bombardment of web, the life of anyone is simply like an open book and so is the case of different businesses operating both online and off line. It takes few minutes to hamper the reputation with just a couple of improper or bad comments, bad picture of your personal life, etc. If you talk about managing small or medium size businesses, taking care of your online reputation matters a lot. The following are some of the best tips for your online reputation management. Let’s check them out:

Be conscious about what you say

Explicit, improper photos, derogatory remarks in social media or any online forum, which you have forgotten after posing long before can really wreck havoc. At the same time anything bad that has been featured in any news magazine or site can certainly have a negative impact over your profile in the market. Hence at such junctures, it is important to be conscious about what you utter in public. In other words, go as per the wise axiom- precaution is better than cure.

Producing high quality content

In order to keep away the negative content on bay about your business, you need to remove the bad reviews. One of the most effective ways of reducing the negativity comes via producing high quality and positive content. Content is not just confined to the text you add about your business, products or services. It covers all the things you put under your banner, including photos, e-books, videos, podcasts, newsletters, etc. which you keep on posting online also make or mar your online reputation. All these things together can be called as your digital assets; can really help in improving your online reputation.

Blog more

You have a blog, which you hardly pay a single heed on it. If this is the case then you are compromising on your online reputation. Blogs are the best platforms to enhance your online reputation. By following a proper blog post publishing schedule, you end up connecting both with your readers and search engines. Besides, blogging also help in making an established name in your niche area. At the same time, blogs help in ranking your site or blog better over a number of search engine results including Google, Yahoo and Bing. Lastly, with blogs, you get the option to air your views and answer the allegations people have made for your brand or business. Blogs can therefore be called as one of the best bet to defend online reputation.

Remain active over social media

Becoming savvy on social media can really help you in improving your online reputation. Now when you have quality content, it’s time to share the same to your audience. The social media sites are some of the best platforms to share content. You can easily keep your community followers and fans abreast with your business and relevant things about your brand. You can even leverage the social media like a platform for listening to your clients and responding them. Last but the not the least by being active over these sites, you can end up diversifying your web presence, which means you are not at all limited to your blog or site.

Alia is a writer/blogger. She loves writing, traveling and reading books. She contributes on Reputation Management Company

How does Facebook gain financially from WhatsApp?

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How does Facebook gain financially from WhatsApp?

With more than 450 million active users and million people seen signing up over WhatsApp, Facebook has simply stepped a big steps towards making loads of profits from the recent deal of 19 billion dollars. The historical deal that worked out between the owners of WhatsApp and Facebook has simply added an edge to this giant social media site in getting the most acclaimed and popular international mobile messaging services. The company CEO Mark Zuckerberg has the plans to operate WhatsApp independently rather than merging it with the giant social media site. Well, let’s check how Facebook has gained financially by acquiring this popular international mobile messaging service as under:

What is WhatsApp?

Well before you dig deep into the moot topic, let’s understand WhatsApp. Well, it is a messaging service, which is very much popular in Latin America, Europe and India. The users get free of cost messaging service, which help them to interact with their friends and known people all across the world that uses the same platform. You have the options to share, text, pictures and videos, which is carried out in fraction of seconds and that too at no cost. It came into being in the year 2009 and has presently more than 450 million active users and as per the Valley venture company called Sequoia Capital; half of the users were seen joining this service in the past nine months. In a sense, it has a much faster growing platform in terms of users as compared to the Facebook. This will certainly, going to benefit Facebook financially a lot. The experts visualize seeing one billion users in the one or two years, which the Facebook took ten long years to achieve.

What is there for the Facebook?

This is one of the most obvious questions, which people are seen posing all across the world. So, how Facebook is going to benefit (financially) by investing a whopping amount of 19 billion dollars for this historic deal, is an important question to answer. The fact is, Facebook is supposed to gain from this deal in many ways. As per reports, a sizeable amount of teen population, which has drifted from Facebook to the messaging services like WhatsApp is back to Facebook. Thus the crisis for teen demographics, Facebook has been facing will be resolved to a great extent. One of the fastest growing markets, which Facebook was seen lagging behind, would be accomplished with this deal.
If you look at the third quarterly report of Facebook of 2013, the chief financial officer David Ebersman, was seen a bit concerned about the slower earning in this period especially the younger teens. The decline of popularity of Facebook amongst the teens was the major worry of the company heads, however, with incredible deal; the lost crowd is more likely to return to Facebook family.

With this deal FB is at the top in Mobile messaging

With the acquisition of WhatsApp, Facebook is certainly going to be the number one player in mobile messaging service, which was one of the vital markets, in which the giant of social media was seen lagging behind. With two failed efforts of Facebook to acquire the photo messaging application called Snapchat and the poor performance of company’s own messaging application called Facebook Messenger (launched in the year 2011) was one of the biggest worry, which was addressed by this deal to a great extent.
With this deal, Facebook will now get a massive database of users all across the world, and more data is more money for the company. This will multiply the opportunities in order to understand the mobile messaging customers and this new format of communication by Facebook. Thus the company would be able to leverage the most by this mobile channel, which Facebook was seen lagging behind at. If you look at the users of WhatsApp, a sizeable amount of its users hail from developing countries, which again the Facebook was seen lagging behind. In a sense, this deal has simply accelerated the amount of people drastically.

Wrapping up

Interestingly, Facebook – the giant in social media was seen struggling in certain areas. This is due to a specific crowd, which was ironically seen big in number of WhatsApp. Hence with this deal, the flaws within Facebook seems to be diminishing, which means the company is all set to make huge money from this historic acquisition. Let’s wait and watch!
Author Bio: Claire Reed is a finance writer for no fee loans for bad credit. Loves to write about social media, technology and banking.

Does Wikipedia Need A Facelift?

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Virtually everyone loves Wikipedia for what it has to offer. It is a gigantic resource that can be used by students, academics, and even doctors to help provide valuable information on perhaps the widest range of topics ever compiled. It is filled with millions of articles, images, and pieces of information in over 280 different languages. It’s also home to around 75,000 dedicated editors who are all a part of a wide ranging community that tries to keep Wikipedia as reliable and helpful as possible. With all these plaudits and accolades, you might think that Wikipedia is free from criticism. Of course, one of the major criticisms against Wikipedia is its design.

Since it was created in 2001, Wikipedia has largely stuck with the familiar white and black color scheme and utilitarian formatting. If you have ever used Wikipedia for anything, then you are probably familiar with the design. There’s nothing really flashy about it, and it’s certainly not winning any graphic design contests, but the design is functional. Over the years, it’s received minor facelifts, but nothing that has been particularly noteworthy.

Wikipedia has also received a number of different proposals for redesign over the years. As one of the most popular websites on the internet, Wikipedia has stayed surprisingly true to its design form. For anyone looking for no-nonsense information, Wikipedia is ideal. But, for creative types, the website can be almost unreadable. Blocks of text aren’t spaced out well, there is too much white space, and the typography in general is out of date. But, again, this is a website with some of the highest traffic rates on the web. Another top-ten website, Yahoo, has seen innumerable changes since it was first unveiled in the 90’s. In fact, the original Yahoo website is almost unrecognizable by comparison.

So, what’s the deal with Wikipedia? For starters, many people at Wikipedia sort of work off the philosophy of, “If it ain’t broke, don’t fix it.” For the most part, this rings true. Although Wikipedia can, at times, be difficult to read, it still gets the job done quite well (especially considering it’s got over 30 million pages to deal with). Another reason that Wikipedia has yet to update or streamline its look is because most redesign proposals don’t take into account the complex infrastructure of the Wikipedia community and Wikipedia editing in general. Most redesigns focus purely on the aesthetic aspects of the site on not the functional ones.

There is even an official discussion page on Wikipedia titled “Unsolicited redesigns.” This is a place to lay out the rules for redesigns and talk about why they may or may not be feasible. One of the newest redesign proposals comes from a Swedish design studio called “1910.” The design looks very similar to the current Wikipedia, but it utilizes white space more, separates blocks of text, enlarges images, and effectively makes the website more readable as a whole.

Wikipedia screenshot

Of course, if we’re just talking about aesthetics, most redesign proposals look nicer than the current Wikipedia design. For the most part, however, redesign proposals are largely put on the back burner. It does not look like Wikipedia is going to make a large-scale redesign any time soon, so you might as well get used to the utilitarian functionality of the site.

Featured images:
  •  License: Creative Commons image source 
  •  License: Image author owned 

Charloette Russell is a graphic designer with an expertise in website layout. She is a graduate of the University of Michigan and still resides in Ann Arbor. Some of her most notable clients include General Motors, Kellogs, and Toyota. Through her education and experience, she has changed the way people see web pages of various companies.

The challenges of enterprise file storage

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File storage is a burgeoning problem and the one that isn’t going away anytime soon. Did you know that less than half of all corporate data is stored on file servers? The figure is 46 percent, with the remainder being stored on desktops, smartphones and tablets, collaboration systems, in email systems, and on consumer cloud storage services.

For many enterprises this is a ticking time bomb. Such fragmented storage holds a very high risk and threatens a potential failing in legislative compliance, legal hold and e-discovery with severe financial penalties.

Other business risks include poor decision making. If the necessary data is not available within the necessary time frame then there are chances that any decisions that are made without it will be the wrong decisions.

Although email is growing exponentially, most of the stored corporate data is in the form of files such as Word documents, spreadsheets, PowerPoint presentations, design data and other user generated content. Taking file storage and email storage together, while the majority of files tend to be stored on file servers that are managed by IT departments, many are stored on devices that are not controlled by IT, for instance laptop computers, tablets, smartphones, and consumer cloud services such as Google Docs either with or without the approval of IT.

While many organizations are adopting cloud based email archiving as a solution to their burgeoning email problems, fewer are turning to cloud based file archiving. Although email archiving is a natural place to enter the cloud, it is only one step in the right direction. In many ways it is illogical to have multiple archiving systems such as cloud based email archiving and IT managed file archiving. A much better approach is to adopt a single system that is able to manage email, files and every other form of electronic corporate data.

However the problems involved in achieving this should not be underestimated; file archiving can be more challenging than email archiving. A lot of the email resides on email servers, but files can reside on file servers, desktop computers, laptops and all other devices mentioned above. Although the ‘bring your own device’ policies adopted by many trendy organisations have their benefits, they have significant downsides too, and particularly in terms of the number of alternative locations for corporate data that should be archived.

According to an Osterman report sponsored by Mimecast, 37% of enterprise electronic data is in the form of email, 46% is stored on file servers; 12% on user desktop computers; 12% on collaboration systems; 10% on user laptops; 4% on tablets and smartphones; 2% on home computers; and 4% on a variety of other devices for instance on USB memory sticks.

Thus it is becoming increasingly clear that finding a complete archiving solution must be given high priority by enterprise boards which are otherwise risking stringent penalties imposed for failure to comply with regulatory requirements as well as facing potentially serious data security problems. Email archiving is a good start, but without file archiving it is less than half of the battle.

Avoiding Free Wifi Scams While Traveling

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Most people spend a lot of time on the Internet while they are traveling. They often want to log into Facebook or handle online business transactions while they are waiting at the airport or staying at their hotel. Unfortunately, a number of scammers have recently started using mobile hotspots to entrap unsuspecting travelers. You will need to understand how these scams work and take the necessary measures to protect yourself.

How Do Wi-Fi Hotspot Scams Work?

You may be tempted to login to a free wifi hotspot rather than going to Starbucks or paying a fee to have a secure connection somewhere else. Many scam artists know that many people don’t know where they can get Internet access and will usually choose the first thing that shows up in their network administration panel. They will often create free wifi hotspots to phish data from unsuspecting travelers.

Josh Larsen is a technology expert with a well-known security firm in California. Larsen said that free hotspots are an easy way for hackers to gain access to people’s computers. They can set one up in less than a couple of minutes and most people never see anything malicious about them.

The hackers who set these up use very sophisticated technology to capture all of the data that people enter. It is almost as effective as installing keylogging software directly on the person’s machine. Hackers are even able to disguise the hotspot as a legitimate web portal. Some of them have even made the wifi look like the one used at a local coffee shop or hotel. Most businesses are aware of these scams and try to shut down any hotspots that use their name. However, you will need to be on your guard either way.

Tips to Protect Yourself

The reason that people get scammed is because they transmit data openly on an unsecured network. You can drastically reduce your chances of being exploited if you take the right steps.

First of all, you should only login through a secure connection. The mobile hotspots that scammers setup for phishing purposes are almost invariably http connections. You will be much safer if you login to a network that uses a https connection instead.

You should also try to authenticate any network before logging into it. You will be a lot safer if you are trying to login to the wifi at a hotel or coffee shop. You can ask the employees what the name of the network is that you are trying to login to. Look very carefully at the network name before logging in, because clever scam artists will try use a similar name to dupe people into thinking they are logging into a legitimate network.

You will also need to make sure that your computer or smartphone device is setup to be as secure as possible. You will need to make sure that your malware protection software is as up-to-date as possible. You should also make sure that any automatic wifi connections are disabled.

Online criminals try to take advantage of careless travelers who don’t take the measures to protect themselves. You will be much safer if you understand the risks and mitigate them as much as possible.

About the author: Kalen is a travel and technology writer. He stayed at Crowne Plaza Niagara Falls Fallsview when he was attending a seminar on IT security tips last summer.

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