The uses and purposes of mobile apps are diversified with more than millions of smart-phones and tablet users and also with more than billions of apps. Businesses, organizations and institutes are even searching for customized mobile apps for their specific purposes. Many businesses are now thinking and planning of expanding their businesses by retaining customers through mobile apps as part of their inbound marketing activities. Both businesses and mobile apps developers are trying to come up with such application, which can serve the core purposes of many businesses.
The Importance Of Retention
It is important because a significant number of people are now using whether smart-phone or tablet and these devices are getting part of their daily life. It is possible to reach a major portion of the targeted clients or consumers of any business through these smart-phones or tablets. Mobile apps are the best means to reach these targeted consumers n the most effective manner and create a result driven marketing approach, as well.
Moreover, many people are getting used to with different mobile apps for both professional and business purpose. This is other key reason for which mobile apps are treated as one of the best means to retain customers.
How to Retain Customer through Mobile Apps
You will find different ways to retain customers by using mobile apps. In-Apps advertisement is one of the most effective strategies, which can help you keep in touch with a large portion of your consumer. Here, you must find the top downloaded apps, which are relevant to your business in some way or another. In most of the cases, you can place the advertisement of your business inside other apps, when those apps are free. You must design and develop an attractive banner for the advertising purpose in order to grab the attention of your targeted audience.
Many people do not like to use any apps having In-Apps advertisement, and they rather prefer buying paid apps to avoid such advertising in the middle of playing games or doing something else. It is another good idea to develop popular and demanding mobile apps for the targeted audience and sponsor those advertisements from your business. This is much appreciating approach, as people can enjoy their apps without the hazard of In-Apps advertisement. You can take help from individual apps developer or go to any mobile apps development business in order to get such customized apps for the marketing purpose of your business. Mobile apps are now developed for different platforms, and you must consider developing cross platform mobile apps to retain the clients of your business.
Customer retention is more challenging than confirming a new customer for many businesses. The market goes highly competitive, and almost every business needs to compete with many global competitors. Consumers have more options around them than before and this is why you need to think and take care about the customer retention policy. You can also develop a mobile application to store some key information about your customer like their Birthday, Anniversary and such special days. You can make you customers happy and smile by sending a text or email on those special days by using that mobile application.
Besides of this, you can sort out the shopping pattern of your consumers by collecting information about their shopping. Mobile apps can also help you to determine the consumer behavior and you can use this information in order to provide customized and better service to your clients. You need to confirm that, you do not forget your clients and mobile apps can help you in this aspect by a great deal.
Businesses need to consider the role, purpose, and importance of mobile apps in order to retain their existing clients. Many businesses are already started using different mobile apps for such similar purpose, and you have to design, develop and deploy your course of action regarding this matter without getting far behind from the competition.
Suffering from extreme stress and anxiety issues? Looking to establish a better balance between your mind and body? Want to feel good mentally and physically? The key to all these questions lies in one word – yoga. A single solution to all your anxiety and healing woes, yoga can be a good option to get back in shape, both mentally and physically. There are several techniques involved in yoga such as stretching, controlled breathing, meditating, and relaxing. With just a little bit of guidance and tips, yoga can also be practiced at home easily. So why not convert your smart phone into a yoga guru and follow these four incredible yoga apps listed below to do it like a pro!
Daily Yoga (Available on Android and iOS)
This dynamic app, available free for Android and iOS users, is arguably one of the best, as far yoga apps are concerned. Concentrating on various aspects of the body such as the back, abs, chest, hips, and weight loss, Daily Yoga has a vast library of more than 300 poses, soothing background music, live voice instructions and videos for you to refer to. Moreover, via its social community support, Daily Yoga also helps you connect and share updates with friends and other yogis.
Simply Yoga (Available on Android and iOS)
Simply Yoga is a simple yet efficient yoga app that will play the role of a perfect yoga instructor. Essentially a workout app, Simply Yoga includes 20, 40, and 60 minute workout sessions in the form of simple and short videos, breaking down and demonstrating each pose in a sequence. With its superb video demonstrations and calm voice instructions, Simply Yoga is an app you should definitely download.
A Facial Yoga and Facelift (Available on Android)
Want to get rid of facial fat? Want to look as if you’ve just had a facelift? If yes, A Facial Yoga and Facelift is one app that’ll work wonders on your face. It has exercises for specific areas of the face such as forehead, nose, mouth, lips, chin, cheeks and eyes, as well as for the throat and neck. This incredible app has more than 85 exercises that work to tone up muscles of the face and neck. Apart from toning, these exercises also help in increasing blood circulations, releasing tension, smoothening and glowing of facial skin, controlling wrinkles, and much more.
Pocket Yoga (Available on Android and iOS)
Why join a yoga class when you can literally have your very own yoga workout guide inside your pocket? Pocket Yoga is a great app which lets you choose between three different yoga practices that differ in focus and difficulty levels, available in 30, 60, and 90 minute durations. Besides, if you don’t wish to use the default background music them while doing your yoga, Pocket Yoga lets you use your own sound track! With detailed voice instructions, visual guides, and illustrated poses, Pocket Yoga is an interesting app that is very easy to follow.
Whether you are a beginner, or a regular yoga practitioner, these are four amazing yoga apps that won’t disappoint you.
Wayne Russel is a certified trainer and gives clinical pilate lessons. A health freak, he suggests people to make best use of the technology available to get fitter. He also blogs about different training methods.
Nikon’s series of 70-200mm lenses are fun, sturdy devices, with an extremely crisp telephoto range, all the way down into portrait territory. Making an optic that spans such a range is no easy task; compromises have to be made if one device is to accomplish so much. Out of this fact comes an adverse effect known as focus breathing, which means that a lens’ focal length has a dependence on the distance from its subject. In other words, the closer you get to an object, the shorter the effective focal length of the lens becomes.
Its Affect on Us
To be explicit, here’s how focus breathing works. Let’s go out for the day to a rolling park, where we find ourselves in the middle of a large field, under a gazebo with plenty to stare at. You set everything up on your tripod and decide that today is a day to use your 70-200mm f/2.8. As you start taking some pictures of the tree-line in the distance, there are no problems. But suppose you now pointed your camera towards a bench in the gazebo, still set to your 200mm focal length. Now that we’re using our telephoto range in close proximity, the effective focal length of the lens has decreased. Moving your tripod closer to the bench will amplify this effect, and it is the result of long focal lengths not really being meant for short range use.
A Comment on the Severity
On the f/2.8 specifically, focus breathing is such an issue that at a distance of 3 feet, the focal length is about 60% of its nominal value, a huge difference! The easy remedy for this though is that wider focal lengths do not exhibit this same problem. Obviously, it makes no sense to have close up shots of the gazebo’s construction without making full use of the lens’ focal range. The existence of this on a lens, even excessively so, isn’t much to worry about as it can be worked around. Those looking for peace of mind, however, will be happy to know that Nikon’s new 70-200mm f/4 ED VR AF-S exhibits almost no breathing.
Something to keep in mind about focus breathing is that it is not as enormous of an issue as it seems in the abstract. In all practicality, if you own a 200mm telephoto lens, then you will want to use it for distance photography. Having the ability to swap between that and the normal 70mm range means great versatility, and the good news is that most lenses only breathe at the long end of their spectrum. The wide end does not exhibit nearly as much of this effect, and likewise, the wide end is what you would opt to use for closer subjects anyhow. It isn’t a deal-breaker in any case, merely something to be aware of.
- License: Creative Commons image source
Bill Green is an engineering student and freelancer for Photo.net where you can read an in-depth review of the Nikon 70-200 lens and hundreds of camera and lens reviews.
The arrival of Google’s new Glasses project has brought the whole idea of augmented reality right back to the centre of the fold. Augmented reality has, for a long time now, been touted as the future of interaction and been introduced in varying guises.
From apps such as Layar for smart phones to other manners in which to implement it, there are few places where augmented reality (AR) has been as interesting as its use in kiosk technology. We’ve seen a number of amazing, high tech kiosks showcase some of the amazing uses of AR – so let’s take a look at some of the best.
Nissan Cube AR
Nissan used this AR kiosk at the 2011 Seoul Motor Show. The kiosk came with an interactive brochure that allowed users to interact with the car. When users changed page on the brochure, the kiosks showcased different parts of the car in 3D on-screen. Not only that, but when you turned the brochure around you could control your view of the car to create a virtual showroom.
Lego introduced these AR kiosks to children’s departments in a number of stores. The machines allowed children and parents to see what a specific box of Lego would look like before purchase. Individual boxes could be taken and shown to the screen in store and then the finished product would be displayed in 3D glory on top of the box in its full working order. Like Nissan’s attempt the box could be twisted for 360 degree views of the item and Lego even added animated characters to the kiosk screen to make things more exciting and allow users an exciting and engaging preview of the toy all thanks to the touchscreen kiosk.
Museums are using the kiosk and AR mixture in a number of ways and one of the best we’ve seen has been in the environmental mould. One American museum uses cards with images of endangered species to allow users to see their natural habitats on screen, as well as facts about each animal. In its non-kiosk form AR has been used extensively with smart phones in museums as a way for users to learn in a more interactive way about items in museums.
Tourism kiosks are also very popular for this reason and the AR and Kiosk mix has been used for a variety of great collaborations. We’ve seen a number of guidebooks and brochures that can be used with the kiosk to show case information, terrain and also history among other things. Essentially, kiosks and AR is a match made in heaven and the limit is often the creator’s imagination.
Christopher Rennicks has worked in the kiosk industry for a number of years and has written on the topic for a number of businesses.
The next time a college professor busts a student for using his phone, he may want to reconsider. There’s no doubt that today’s smart phone is a powerful tool that can be a camera, a video recorder or even a television – and yes, you can still make phone calls and text as well. Here are some of the best ways college students can use their smart phones to make the most of their college experience.
iStudiez Pro: One app that is sure to help college students navigate their busy schedules is iStudiez Pro. College students have so much on their plate. From classes and work-study jobs to study group meetings and activities, many college students would benefit from their own personal assistants. It can be quite overwhelming being a college student, but iStudiez Pro aims to lighten the load. This app acts a planner where students can prioritize assignments and plan study sessions. You can sync it to your Mac as well.
Quizlet: Speaking of busy schedules, there’s only so much time that can be devoted to studying. Enter Quizlet. Quizlet has over ten million free sets of flashcards that a student can customize to get an A on the next exam. And studying doesn’t have to be boring either. With several different games available, students can study the material in a way in which it will reach them.
HigherOne.com: HigherOne.com is a company that helps college business offices handle refunds, payment plans and more. It also offers favorable banking options for college students. Its OneAccount and OneAccount plans feature a variety of benefits, including no or low monthly fees, no minimum balance and, yes, online banking. Online banking gives students the ability to conduct business and monitor their accounts whenever they want. In addition, with its mobile app, you can pay bills, find an ATM or make transfers. There’s no doubt that personal finance is a skill that must be learned. HigherOne.com makes this easy.
Netflix: Okay, college can’t be all studying. Take a break from that term paper on French poetry and watch a movie to let loose. Netflix has thousands of movies right at your fingertips, and you can access these movies from your computer, your tablet and even your mobile device. Are you trying to lose the Freshman Fifteen? Watch a movie as you log in hours on the treadmill.
With these apps, your parents may be less inclined to get angry when they receive the cell phone bill for the month.
Heather B is an iPhone user who loves to discover ans share the newest and most interesting apps.