Posts Tagged ‘phones’

Three Things BlackBerry Has to do to recreate its Former Success

BlackBerry hasn’t had a good few years, seeing their stocks plummet, their technology fail and their sales diminish. Nobody sees BlackBerry as a ‘go to’ brand like they used to, but we’ve come up with three ways the company could reclaim that former success.

Fix the design
Does a BlackBerry phone have a physical QWERTY phone or not? The company has flipped the keyboard design on and off like a light switch over the past year and the result has been far from successful.

There are very few phones being released which actually have a physical keyboard. Is that a sign of the times? We think so, and BlackBerry isn’t letting the age of the QWERTY keyboard pass, and it is paying for it.

The Canadian company needs to focus on releasing a range of phones with a responsive and vivid touch screen that is reliable. Even with the latest releases, we’ve been given touch screens which aren’t as responsive as other manufacturers, and that flaw is driving people away.

To put it simply, BlackBerry needs to fix the design issues, if it doesn’t, it’s unlikely that the firm will exist this time next year.

Change its Audience
Another thing BlackBerry could do is change its audience. For the past few years BlackBerry has been targeting younger audiences, losing track of where its original success was found: in the business sector.

Instead of trying to focus on the teenage audience, why doesn’t BlackBerry head back to basics and become the business phone manufacturer on the market.
When business people are looking for a new handset, you won’t see them hunting around for the best phone deals, instead, they will know to head straight for a BlackBerry. This is the ideal situation for BlackBerry and what it should be striving to secure.

Sort out the OS
If your own system doesn’t run well, it’s unlikely people will buy your phone, simple as that. The BlackBerry 10 operating system wasn’t bad in all fairness, but before that BlackBerry was a much maligned system, thanks to multiple issues from lack of apps to constant crashing.

Windows Phone 8 was released at a similar time to BlackBerry 10, so why has it stuck around when BB10 hasn’t? Because WP8 secured the most important apps, and released the most important updates to its users when BlackBerry didn’t, and now it is stealing away the users BlackBerry once had.

If BlackBerry is to get out of the mess it’s found itself in, it needs to keep improving its OS in an effort to bring more customers in.
If BlackBerry improves its OS further, it could begin to compete effectively against the likes of Windows Phone, Android and Apple, just like the good old days.
If BlackBerry does any one of these three things, it might be able to climb out of this hole it’s stuck in. Hopefully we might just be seeing BlackBerry make a resurgence this year if it gets things right.

Mobile Phone Expectations for 2012

Technology geeks and mobile phone fans always look forward to January and February, two winter months not often getting good face time with people. In January of each year, we look forward to the Consumer Electronics Show in Las Vegas, NV, USA. That opening act is followed by the Mobile World Congress in February. Both shows are highlight events for every manufacturer of mobile phones and other mobile gadgets around the world. The CES 2012 and the MWC 2012 have lots of exciting expectations already lined up for mobile phone fanatics.

Samsung v. Apple

Samsung has long been the runner-up to Apple, but 2011 has seen Samsung vault into the front-runner status with the tremendous popularity of the Samsung Galaxy S II as Apple fans get tired and aggravated while waiting for the iPhone 5. They were given the iPhone 4S instead, and many were happy.

Apple will be enjoying its final year at CES in 2012; it will not be at CES 2013. Samsung is already gearing up to outmanueuver Apple in this year’s show. They plan on taking the Samsung brand of tablets and mobile phones far beyond Apple’s profile reach.

New, faster processor chips are one of the elements involved in Samsung’s game plan. Samsung joined others recently in a joint venture to produce their own microprocessor chips that will open new speed floodgates. As smartphones incorporate new technological advancements, users are expecting – and apparently will get – even faster speeds. The 2 GHz mark has already been broken. Will 2.4 GHz or higher become the new norm?

RAM Expansion

Elpida has already shipped prototype RAM chips to a few larger manufacturers. Elpida is expected to fully market its LPDDR3 RAM chip that can stack to 2GHz RAM and present a 12.8 gigabyte-per-second speed, far beyond other RAM chips of the common DDR2 variety.

As almost an added bonus, the new Elpida RAM chip produces less heat and uses less power to operate – definitely positive aspects that will appeal to both manufacturers and users who rely more and more on their mobile phones and smartphones for all their communication and web surfing needs.

It would surprise few that some of the models being announced just prior to or during either the CES 2012 or the MWC 2012 may come to market with the new chip kid on the block nestled firmly inside smartphone bodies.

Screen Sizes

Once upon a not long ago, display screens in mobile devices were considered large if they met four inches on the diagonal. Today, that four-inch mark has become “average” or “nothing special.” The much-touted iPhone 5, whose availability schedule has been off-put from November to December 2011 to March 2012 to June 2012 and recently to Autumn 2012, still sports that four-inch screen.

Samsung, LG, HTC, Motorola and others have brought the screen size average up to approximately 4.3 inches for smartphones, and one even boasts a screen size of more than five inches.

It’s very difficult to downsize size dimensions once the barrier has been broken, and only the increasing popularity of wrist smartphones have scored inroads with small screens. Many mobile phone manufacturers have done quite well with 3.5- and 3.7-inch screens, but unless a QWERTY keyboard is attached, expect presentations in both CES and MWC 2012 to sport larger, high-resolution display screens.

5 Things you might not know about GPS

The ‘Global Positioning System’, or GPS as most of us will probably know it as, is now almost omnipotent when it comes to consumer technology. Mobile phones and satellite navigation systems are just two examples of their use, but with all this saturation, there are still a few things you probably didn’t know about everyone’s favourite new technology.

1. GPS was originally created for the military
Like a lot of new technology, GPS was first devised for military use, namely the US military, after the department of defence wanted a new way to keep track of its military vehicles. The project began in 1973 and was done by 1994. This is the reason that the GPS network today belongs to the United States.

2. There are other networks…
Nations that feared the US could cut off access to their network at any time they wanted developed their own systems. Amongst them are the Russian Global Navigation System, operational and available for consumer use since 2007, and an EU backed ‘Galileo’ system. China and India are also said to be developing systems similar to GPS.

3. 3 Satellites are needed to find a location
The GPS system that most of us use has in its network 24 satellites. At least 3 need to be in range in order to triangulate a single position, and more often than not 4 or more are used to get a more precise reading.

4. GPS’ uses are numerous
As well as commercial interests like fleet management and giving drivers directions, GPS trackers are often found in boats, and always in commercial airplanes. Hikers use them as a safety precaution to make sure they can be found easily if lost, and cartographers can now create the most accurate maps ever put to paper thanks to the technology.

5. GPS is always improving
New satellites take the place of older ones, precision constantly increases and as a result the power of GPS devices improves, for commercial and personal use.
The useful and ever-present aid of GPS that we enjoy today is the result of decades of research and development, and it’s interesting to find out how much work went into the technology that we now take for granted in our pockets.

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